|
Post by account_disabled on Dec 10, 2023 0:46:04 GMT -4
They manage to create those campaigns that play with that in a masterful way. I leave you here an advertising pearl, from the last century (when the Internet did not yet exist) that made history and is still valid. The olfactory It is very difficult to use it digitally, unless by associating ideas that refer to easily recognizable perfumes, such as the aroma of wet earth or the sea. It is very common to use this type of stimuli in merchandising actions with perfumes, freshly made foods, etc. The taste Have you already heard. That you shouldn't go to the supermarket when you're hungry Phone Number List because you end up buying anything? The thing is that when we have a physical need, such as hunger, tiredness, thirst, sleep, etc., our body begins to make hasty decisions. That is why a product tasting action can become the difference when it comes to selling. Not only will you create a memory of that moment, but you will also trigger the process of making a decision. The tactile Marketing by stimulating touch may seem very difficult and not so important. Luckily Steve Jobs didn't think that way. Touch technology changed the business world with the appearance of iPhones with touch screens. A new way of connecting with the product and using it. Everything related to the tactile experience produces an immediate approximation; texture, size, temperature, among other information, are essential when choosing. The sixth Sense There is a great discussion here about what the sixth sense could be: intuition, empathy or even common sense, among other options.
|
|