Post by account_disabled on Mar 9, 2024 23:24:40 GMT -4
Modern marketing refers to the ability to leverage a company's entire capabilities to generate a better customer experience . But keeping this promise requires a completely new way of operating starting from the correct understanding of the right meanings we give to terms, roles, professionalism and actions. There is nothing new but it is just a matter of transforming and understanding the way work is done. Not understanding this key step means not understanding digital current affairs as a whole. We recognize that for non-experts, observing between the lines and folds of what is really happening in the corporate economic world and primarily from a technological and strategic point of view is tiring but it is now clear and explicit also from the Davos Agenda as the new structures accelerated by the pandemic, recognized as systemic changes, will be increasingly evident , and everyone will be quickly called upon in a more or less conscious way to make crucial choices .
The urgency of reforming systems is not only part of the big plans but for Germany Phone Number many SMEs it becomes urgent to modernize and broaden their vision. The data speaks clearly. Bringing marketing back to the right (current) terms can help unlock at least 5 to 15% additional growth and reduce costs in this area by 10 to 30%. But when we talk more about agile marketing , we will discover that the achievable results are greater. Where to start From our direct experience, most managers have the intuition of what modern marketing means but not the clarity necessary to have a concrete vision. This turns into frustration of lack of results . We need to educate ourselves on this modus operandi.
This clarity is essential to be able to develop growth plans and programs for each of the capabilities and each of the enabling factors, especially leveraging data from all interactions with users ( zero-party data mainly) to create one-to-one marketing -one as relevant as possible. Let's delve deeper into the topic. At least three mindset shifts are necessary before embarking on a modern marketing transformation . Unify To drive sustainable growth, marketing must be able to collaborate with different areas of the company . Product and service innovation, finance, technology, human resources. Studies clearly show that companies in which roles of chief growth officer or chief customer officer are filled (which work properly as "unifiers") achieve greater growth than where these roles are missing. Customer-centric mindset The first step is to realize that customer segmentation goes and can go deeper than we imagine (the leitmotif of zero-party data always comes back).
The urgency of reforming systems is not only part of the big plans but for Germany Phone Number many SMEs it becomes urgent to modernize and broaden their vision. The data speaks clearly. Bringing marketing back to the right (current) terms can help unlock at least 5 to 15% additional growth and reduce costs in this area by 10 to 30%. But when we talk more about agile marketing , we will discover that the achievable results are greater. Where to start From our direct experience, most managers have the intuition of what modern marketing means but not the clarity necessary to have a concrete vision. This turns into frustration of lack of results . We need to educate ourselves on this modus operandi.
This clarity is essential to be able to develop growth plans and programs for each of the capabilities and each of the enabling factors, especially leveraging data from all interactions with users ( zero-party data mainly) to create one-to-one marketing -one as relevant as possible. Let's delve deeper into the topic. At least three mindset shifts are necessary before embarking on a modern marketing transformation . Unify To drive sustainable growth, marketing must be able to collaborate with different areas of the company . Product and service innovation, finance, technology, human resources. Studies clearly show that companies in which roles of chief growth officer or chief customer officer are filled (which work properly as "unifiers") achieve greater growth than where these roles are missing. Customer-centric mindset The first step is to realize that customer segmentation goes and can go deeper than we imagine (the leitmotif of zero-party data always comes back).